“Noyal is not only about Understatement Jewellery and making Diamonds wearable in the 21st Century. It is much more about the idea of a new “royal” that is based on values and actions instead of origin and pedigree.”


What we believe

We believe it’s not about where you are from, the family you were born into or the things you ownWe believe it’s about who you are, what you do and what you change. We believe it’s about what you give rather than what you take. About who you inspire, rather than who you impress. We believe it’s about the marks you leave behind and the impact you have on other people’s life.We believe that if you have to tell people you are, you aren’t. We believe it’s about being noyal.



In luxury, great design follows the values and the beliefs of the brand and its wearer. All our understated designs embody the noyal values in way everybody immediately understands – even without ever having heard of Noyal before. Explore our Diamond collection.